WEF Publishing
Creating an industry leader!
World Water is the leading international magazine for the water industry. WEF Publishing approached us to rebrand the bi-monthly title and refresh the look of the magazine to make it much more contemporary and reader-friendly.
The problem
World Water is the leading international journal for the water industry. WEF Publishing commissioned us to both rebrand the bi-monthly title and refresh the overall look of the publication to give it a more contemporary and reader-friendly format.
The solution
A key element for the new look was the creation of a refreshed masthead. This was presented as a panel featuring information specific to each issue. The new design also incorporated two new house fonts, Helvetica and Sabon together with a revitalised colour palette helping to make the publication more visually aesthetic and reader friendly. It was also necessary to reduce the visual clutter of the original layout to introduce more ‘breathing space’ and structure.
