Fine Agrochemicals

Growing together for 15 years!

Fine Agrochemicals develops and markets plant growth regulators for fruit and ornamental crops. Fine asked us to refresh and develop their corporate identity and communications.


The problem

Fine Agrochemicals develop and market plant growth regulators for fruit and ornamental crops. We have worked closely with Fine for over fifteen years and continue to deliver creative, and engaging communications. We were initially approached in 2000 to refresh their branding and bring a more contemporary feel to fine’s marketing communications. More recently we were asked by Fine to look at updating and developing their corporate identity and related visual communications.

The solution

The redesigned identity incorporates a simple ‘leaf motif’ as well as applying a refreshed colour palette to differentiate the product range sub-brands. We developed a distinctive treatment featuring tightly cropped images and a shallow depth of field to highlight Fine’s USP, focusing on the beauty and unblemished perfection of the end result.

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