Burton Sweet
Branding and Communications
This leading South West based Accountancy practice with seven offices throughout the South West aim to support all stages of business development for clients ranging from sole traders to large companies.
The problem
Recently rebranded, they required communication material to back up their marketing. We designed their literature to reflect their diverse services and target markets, featuring both and small packet sized brochures plus a suite of profile inserts that integrated with the main brochure.
The solution
To enhance the differentiation between the literature elements we applied different paper finishes. The simple two colour corporate brochure was printed on a coated stock with a gloss UV cover and the inserts were slightly undersized and printed on uncoated paper. We also devised a colour coding system to relate to the different sectors of their business which was also applied to their website and exhibition material.
