The Travel Foundation
10 Years’ in the making!
The Travel Foundation is an independent UK charity which helps the travel industry understand, manage and take effective action on sustainable tourism. It works to help the UK outbound tourism industry become more sustainable by reducing cost and protecting essential resources.
The problem
To celebrate The Travel Foundation’s 10 year anniversary we were asked to produced this 28 page, A4 rerport. It looks at the breadth of their work over the past decade, their achievements and how the charity operates to make
a difference in sustainable tourism.
The solution
Part of the design criteria was the neccessity to reflect The Travel Foundation’s sustainable and environmental values. Fundamental to the visual image was the use of ‘real’ people and their communities. Testimonials from local businesses were also included to highlight the social feedback. The review was also printed on a 100% recycled offset stock which is FSC certified using vegetable inks.
