DMG Events
Exploiting Asia's gas market
GIS is a leading conference and exhibition providing a central platform for dialogue between regional and international energy players on investment and infrastructure development opportunities across the Asian and Indonesian Gas and LNG market.
The problem
We were approached on recommendation by DMG to achieve a refreshed design concept that would firmly set the future tone, look and feel for the GIS exhibition. The brief’s criteria were to establish an up-market and modern look and feel but that simultaneously reflected Indonesia’s heritage. The associated collaterals included a variety of print items, digital web banners and exhibition signage.
The solution
We created a simple ‘flag-like’ icon depicting a graceful gas flame. Applying colours symbolic to Indonesia it's easily recognisable when used either in isolation or in conjunction with the exhibition's title and details. The imagery and colour ways have been applied across a wide range of related applications including the conference programme, sponsorship brochure and exhibition signage.
